More than half of Twitter Blues early subscribers are no longer paying

New Delhi. In some shocking news for Elon Musk, more than half of Twitter Blue’s early subscribers, who paid $8 a month, are no longer subscribed and have reportedly removed the blue check mark.

According to a report by Mashable, of the roughly 150,000 initial Twitter Blue subscribers, “about 68,157 have maintained paid subscriptions as of April 30.”

Citing data scraped by independent researcher Travis Browne, the report says that many Twitter Blue subscribers are not being retained.

Musk or Twitter have yet to comment on the numbers cited in the report.

Last year’s report shows that a total of 150,000 users signed up for Twitter Blue within days of its original launch in November.

The micro-blogging platform temporarily disabled new signups for about a month ‘soon after those users subscribed as a result of signing up for Blu with the intention of impersonating major brands on the platform.’

This means that some 81,843 users, or 54.5 per cent of the Twitter users who initially subscribed to Blu, have unsubscribed, according to the report.

“This is an unusually high churn rate for an online subscription service,” the report said.

As Musk forced Twitter to pay every user from April 20, an earlier report showed half of the Blue service’s customers have fewer than 1,000 followers on the platform.

There were 2,270 paying Twitter Blue customers with 0 followers.

Twitter Blue currently has a total of 444,435 paying customers, according to Brown.

Nearly half of all paid Twitter subscribers (approximately 220,132 users) have fewer than 1,000 followers.

In India, Twitter users have to pay Rs 900 per month (or Rs 9,400 per year) to get blue verification status.(IANS)

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